How do digital titans build empires that rival the storytelling legacies of Disney and Marvel? In a world where attention is the ultimate currency, Riot Games has evolved beyond a single title to command a global audience of 215 million monthly players, turning a video game into a multi-billion dollar cultural ecosystem.
Join host Kelly Latimer on IC Your Trade 6 as she speaks with Alexa Ng, Principal, Esports Business Development APAC at Riot Games. She takes you inside the deal room to reveal how Riot is following the Disney and Marvel playbook to build the most-watched esport on the planet and delivers the definitive blueprint for capturing the Gen Z market.
