What does it take to build a winning team before the cars even hit the track? The business of motorsport is a race of strategy, finance, and marketing, where the biggest deals are made far from the finish line.
Join host Kelly Latimer on IC Your Trade 6 as she speaks with Matthew Marsh, who leveraged his success at Le Mans and the Nürburgring into a career as a top Formula 1 broadcaster. He reveals the financial engine that drives the world’s fastest sport.