{"id":69118,"date":"2024-04-16T17:24:08","date_gmt":"2024-04-16T07:24:08","guid":{"rendered":"https:\/\/www.icmarkets.com\/blog\/?page_id=69118"},"modified":"2024-04-16T17:41:58","modified_gmt":"2024-04-16T07:41:58","slug":"discover-the-world-of-ic-markets","status":"publish","type":"page","link":"https:\/\/www.icmarkets.com\/blog\/discover-the-world-of-ic-markets\/","title":{"rendered":"Discover the world of IC Markets"},"content":{"rendered":"\n<style>\n    .section-single-content .col-md-9 {\n    width: 100%;\n    }\n    .section-page-header,\n    .section-single-content .col-md-3,\n    .section-news-grid.card-grid,\n    .section-explore-more,\n    .section-account-creation,\n    .newsletter-section {\n    display: none;\n    }\n    \n    .featured-image{display:none;}\n    .section-single-content {\n        background-color: #000;\n        color: #fff;\n    }\n    .section-single-content > .container{\n        border-top: 1px solid #474747;\n    }\n    .wholeWrp>div.Title {\n        background-color: rgba(255,255,255,.08);\n    }\n    .sidebar .wholeWrp {\n        background-color: rgba(255,255,255,0.04);\n    }\n    .the-post-content-container {\n    \/*background-image:url(https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/tvc-bg-small.jpg);*\/\n    background-position: center -180px;\n    background-repeat: no-repeat;\n    }\n    .discover-header {\n    background-image:url(https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/blog-header-small.png);\n    background-size: cover;\n    background-repeat: no-repeat;\n    background-position: center top;\n    padding-top: 400px;\n    padding-bottom: 200px;\n    padding-left: 80px;\n    padding-right: 80px;\n    }\n    .ssc-content {\n    padding-top: 0px !important;\n    padding-bottom: 0px !important;\n    margin-top: 0px !important;\n    margin-bottom: 0px !important;\n    margin-left: -12px;\n    margin-right: -12px;\n    }\n    .discover-header h5.wp-block-heading {\n    font-size: 20px;\n    color: #ffffff;\n    font-weight: bold;\n    }\n    .discover-header h2.wp-block-heading {\n    font-size: 36px;\n    color: #ffffff;\n    font-weight: 500;\n    margin-bottom: 40px;\n    }\n    .discover-header .wp-block-button__link {\n    font-size: 16px;\n    line-height: 1em;\n    color: #ffffff !important;\n    font-weight: bold;\n    border-radius: 18px;\n    background-color: #34e834;\n    padding: 10px 25px !important;\n    }\n    .discover-wrapper {\n    margin-left: auto;\n    margin-right: auto;\n    padding-left: 80px;\n    padding-right: 80px;\n    }\n    .discover-credits {\n    padding-left: 80px;\n    padding-right: 80px;\n    line-height: 1.3em;\n    opacity: 0.6;\n    }\n    .discover-wrapper .swiper{\n    margin-left:100px;\n    margin-right: 100px;\n    border-radius: 30px;\n    background-color: #ffffff;\n    border: 1px solid #34e834;\n    box-shadow: 0px 0px 26px 0px rgba(52,232,52,0.9);\n    }\n    .discover-slide {\n    position: relative;\n    text-align:center;\n    }\n    .discover-slide img {\n    width:100%;\n    }\n    .discover-slide h5 {\n    position: absolute;\n    background-color: rgba(0,0,0,0.47058823529411764);\n    font-size: 15px;\n    line-height: 1.3em;\n    color: #ffffff;\n    text-align: left;\n    left: 0px;\n    bottom:0px;\n    right: 0px;\n    margin: 0px;\n    padding: 19px 40px;\n    }\n    .discover-swiper {\n    position:relative;\n    }\n    .discover-wrapper .swiper-button-prev:after, .swiper-rtl .swiper-button-next:after {\n        content: '';\n        width: 0;\n        height: 0;\n        border-top: 40px solid transparent;\n        border-bottom: 40px solid transparent;\n        border-right: 50px solid rgba(250, 250, 250, 0.8);\n    }\n    \n    .discover-wrapper .swiper-button-next:after, .swiper-rtl .swiper-button-prev:after {\n        content: '';\n        width: 0;\n        height: 0;\n        border-top: 40px solid transparent;\n        border-bottom: 40px solid transparent;\n        border-left: 50px solid rgba(250, 250, 250, 0.8);\n    }\n    .discover-wrapper .swiper-button-prev {\n        left: 80px;\n    }\n    .discover-wrapper .swiper-button-next {\n        right: 80px;\n    }\n    .discover-video {\n    position: relative;\n    padding-bottom: 56.25%;\n    }\n    .discover-video video {\n    position: absolute;\n    width: 100%;\n    height: 100%;\n    top: 0px;\n    left: 0px;\n    }\n    @media screen and (max-width: 720px) {\n      .discover-wrapper, .discover-header, .discover-credits {\n        padding-left: 40px;\n        padding-right: 40px;\n      }\n        .discover-wrapper .swiper {\n            margin-left: 0px;\n            margin-right: 0px;\n        }\n    \n        .discover-wrapper .swiper-button-next:after, .swiper-rtl .swiper-button-prev:after {\n            border-top: 20px solid transparent;\n            border-bottom: 20px solid transparent;\n            border-left: 20px solid rgba(250, 250, 250, 0.8);\n        }\n        .discover-wrapper .swiper-button-prev:after, .swiper-rtl .swiper-button-next:after {\n            border-top: 20px solid transparent;\n            border-bottom: 20px solid transparent;\n            border-right: 20px solid rgba(250, 250, 250, 0.8);\n        }\n        .discover-wrapper .swiper-button-next {\n            right: -6px;\n        }\n        .discover-wrapper .swiper-button-prev {\n            left: -6px;\n        }\n    }\n    @media screen and (max-width: 480px) {\n        .discover-credits + .discover-wrapper {\n            flex-wrap: wrap;\n            justify-content: center !important;\n            padding-bottom: 0px !important;\n        }\n        .discover-credits + .discover-wrapper a {\n            margin-right: 0px !important;\n            margin-bottom: 20px;\n        }\n        .discover-credits + .discover-wrapper a:last-child {\n            margin: 0px !important;\n        }\n    }\n    <\/style>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns discover-header\">\n<div class=\"is-layout-flow wp-block-column\">\n<h5 class=\"wp-block-heading\">Exclusive: Behind The Scenes<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">Discover the world of IC<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/IWI_H4YathA\">View TVC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span style=\"font-size: 46px; margin-top:140px; margin-bottom:140px; display: inline-block;\">\u201cThey&#8217;re Fast. We&#8217;re <span style=\"color:#34e834;\">Faster<\/span>.\u201d<\/span><\/h2>\n\n\n<div class=\"wp-block-image mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\" alt=\"\" class=\"wp-image-69136\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">IC recently unveiled its highly anticipated launch of the &#8216;They&#8217;re Fast, We&#8217;re Faster&#8217; campaign on 16 April 2024. This behind-the-scenes look reveals the creative gears that turned to craft this campaign; that links the worlds of high-stakes trading and high-speed racing.<\/p>\n\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">It all began with a series of creative brainstorming sessions. &#8220;We knew we wanted something that resonated with speed and precision, the very elements that IC stands for,&#8221; recounts the lead creative at IC. The eureka moment struck when someone mentioned competitive racing \u2013 a realm where every millisecond counts, much like in trading.<\/p>\n\n\n<div class=\"wp-block-image mt-5 pt-4 mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\" alt=\"\" class=\"wp-image-69151\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">The collaboration with Limehouse wasn&#8217;t just about outsourcing creativity; it was a fusion of creative minds. &#8220;Limehouse didn\u2019t just understand our vision; they helped amplify it.&#8221; Together, the IC team refined the racing metaphor with Limehouse, ensuring it mirrored the fast-paced trading world accurately.<\/p>\n\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">Poppy Jones, the executive producer, shared insights into the creative process, describing how the team embraced the challenge of crafting a campaign with &#8220;talkability&#8221; and visual power. The creative team storyboarded various scenarios, finally settling on the pit stop \u2013 a perfect allegory for swift decision-making and precision.<\/p>\n\n\n\n<p class=\"has-text-align-center discover-wrapper\" style=\"font-size:25px\"><strong>&#8220;The pit stop is where races are won or lost, much like crucial trading moments.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">Creative Director Eran Thomson adds, \u201cThe entire team worked collaboratively and we are grateful to have had the time and budget necessary to crank out a winner.&#8221;<\/p>\n\n\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\"\/>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n    <div class=\"discover-wrapper discover-swiper\">\n    <div class=\"swiper\">\n      <div class=\"swiper-wrapper\">\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <div class=\"discover-video\"><video autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Car-mock.mp4\"><\/video><\/div>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08107.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0752.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0754.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0758.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0759.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0760.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0766.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0777.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0794.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0795.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0800.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0806.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0807.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0810.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08101.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08102.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08103.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08104.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08105.jpg\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08106.jpg\"\/>\n            <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"swiper-button-prev\"><\/div>\n      <div class=\"swiper-button-next\"><\/div>\n    <\/div>\n    <script>\n    const swiper = new Swiper('.swiper', {\n      autoHeight: true,\n      navigation: {\n        nextEl: '.swiper-button-next',\n        prevEl: '.swiper-button-prev',\n      },\n      slideChangeTransitionEnd: (sw) => {\n        console.log('sw', sw);\n      },\n      on: {\n        transitionEnd: function(sw) {\n          var index = this.realIndex;\n          var slide = document.getElementsByClassName('swiper-slide')[index];\n          if (slide.querySelector('video')) {\n            slide.querySelector('video').play();\n          }\n        },\n        afterInit: function() {\n        }\n      }\n    });\n    <\/script>\n\n\n\n<p class=\"discover-wrapper mt-5\" style=\"font-size:20px\">However, perfecting the sound design was the finishing stroke that unified the entire piece.\n    The team wanted the roar of the engines to be more than just background noise; it needed to convey a sense of impact and urgency. &#8220;The crescendo of engines peaking just as the trade is executed \u2013 it was vital to get this timing perfect,&#8221; says the Director Aytan Lachish and Uncanny Valley.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\" alt=\"\" class=\"wp-image-69168\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"discover-wrapper mt-5\" style=\"font-size:20px\">Reflecting on the creative journey, the team at IC feels a sense of accomplishment. &#8220;This campaign embodies our brand\u2019s commitment to deliver an unparalleled trading environment for our clients, it captures the essence of both speed and precision, reflecting the exceptional experience offered at IC.<\/p>\n\n\n\n<p class=\"discover-wrapper\" style=\"font-size:20px\">Follow us on social media for more BTS content.<\/p>\n\n\n<div class=\"wp-block-image mt-5 mb-5 pb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Discover-Now-Button.png\" alt=\"\" class=\"wp-image-69173\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"discover-credits\" style=\"font-size:15px\">Credits:<br \/>Production Company: Limehouse<br \/>Director: Aytan Lachish<br \/> Creative Director: Eran Thomson<br \/>Executive Producer: Poppy Jones<br \/>Post &amp; VFX: Limehouse<br \/>Music &amp; Sound Design: Uncanny Valley<br \/><\/p>\n\n\n\n<div class=\"discover-wrapper pb-5\" style=\"display:flex; justify-content: flex-end; align-items: center;\">\n    <a href=\"javascript:;\" style=\"margin-right: 40px;\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/themes\/icmarket-blog\/images\/ICM-logo-w.svg\"\/><\/a>\n    <a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Lime-House-Logo.png\"\/><\/a>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive: Behind The Scenes Discover the world of IC \u201cThey&#8217;re Fast. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/pages\/69118"}],"collection":[{"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/comments?post=69118"}],"version-history":[{"count":7,"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/pages\/69118\/revisions"}],"predecessor-version":[{"id":74977,"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/pages\/69118\/revisions\/74977"}],"wp:attachment":[{"href":"https:\/\/www.icmarkets.com\/blog\/wp-json\/wp\/v2\/media?parent=69118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}